---
title: "Katrina Laszlo"
description: "Product and growth. 10 years of monetization across startups and enterprise."
author: Katrina Laszlo
url: https://katrinalaszlo.com
---

# Katrina Laszlo

> Machine-readable version of this page: [llms.txt](/llms.txt)

**Product and growth.**

Building products designed for agents, loved by humans. 10 years of growth and monetization across startups and enterprise. Currently building at [Tanso](https://tansohq.com).

## Experience

- **2025 – Present** — Co-Founder, CEO at Tanso. Monetization infrastructure for AI and SaaS companies.
- **2025** — AI Product Manager at Artisan. AI employees. Worked across product, engineering, and design.
- **2024 – 2025** — Head of Product at Chipper. Consumer fintech. Ran pricing experiments and grew the subscription business.
- **2021 – 2024** — Senior PM, Web & Apps at People Data Labs. B2B data. Built the self-serve business from scratch. Pricing, packaging, the whole conversion funnel.
- **2019 – 2021** — Corporate Innovation at 500 Global. Venture capital. Ran proof-of-concept pilots for startups and corporates.
- **2017 – 2019** — Product Consultant at EY. Innovation Lab. Built and tested fintech products for enterprise banks.
- **2014 – 2016** — Founder of Nosh Delivery. Campus food delivery. Built and coded the apps myself.

## Education

Georgetown University McDonough School of Business
BS Business Administration. International Business, Political Economics, Marketing.

## Projects

- **agentkey** — Scoped, budgeted API keys for AI agents. The auth layer between Clerk and Stripe. [GitHub](https://github.com/katrinalaszlo/agentkey) | [npm](https://www.npmjs.com/package/@katrinalaszlo/agentkey)
- **aeo-ready** — Is your site AEO ready? Two scorecards. Agent Readiness + AI Visibility. One scan, one score. [GitHub](https://github.com/katrinalaszlo/aeo-ready)
- **agent-serve** — Can AI agents buy and use your product without a human? Audit skill for SaaS agent-readiness. [GitHub](https://github.com/katrinalaszlo/agent-serve)
- **agentlens** — See what your AI coding agents store on your machine. Scan memory, token costs, session transcripts. [GitHub](https://github.com/katrinalaszlo/agentlens)
- **observe** — AI cost observability. See which customers and features are unprofitable. [GitHub](https://github.com/katrinavassell/observe)
- **buildnext** — Evidence wiki for product development. Turn customer calls, tickets, and feature requests into grounded user stories. [GitHub](https://github.com/katrinalaszlo/buildnext-oss)
- **human-docs** — Single-file HTML architecture docs. Readable by humans and AI agents. [GitHub](https://github.com/katrinalaszlo/human-docs)

## Blog

Writing about pricing, product discovery, and building for AI agents.

- [Self-Serve for AI Agents](/blog/agent-self-serve) (2026-05-16)
- [Building a Pricing Database](/blog/building-a-pricing-database) (2026-05-05)
- [Product Discovery with Karpathy's LLM Wiki](/blog/product-discovery-with-llm-wiki) (2026-04-27)
- [If you're rethinking your pricing because of AI, read this first](/blog/rethinking-pricing-because-of-ai) (2026-04-18)
- [Is Outcome-Based Pricing Real, or Just Marketing Hype?](/blog/is-outcome-based-pricing-real) (2026-02-15)
- [The "AI Included" Era Was Never Going to Last Forever](/blog/ai-included) (2026-02-25)
- [Why Falling Costs Don't Mean Better Margins](/blog/more-customers-bigger-losses) (2026-01-10)
- [Pricing Is a Real Moat in AI SaaS](/blog/pricing-moat-ai-saas) (2026-01-08)
- [Why Pricing Infrastructure Gets Hard Fast](/blog/pricing-infrastructure-complexity) (2025-12-08)
- [What's Actually Different About AI Pricing](/blog/ai-pricing-differences) (2025-11-28)

## Notebook

Interactive learning notes on AI systems and agent experience.

- [Model Architecture](/notebook/model-architecture)
- [Training Loops](/notebook/training-loop)
- [Data Pipelines](/notebook/data-pipeline)
- [Wiki vs Vector DB](/notebook/wiki-vs-vector)
- [LLM Memory & Retrieval](/notebook/llm-memory-and-retrieval)
- [Knowledge Architecture](/notebook/knowledge-system-architecture)
- [AI System Design](/notebook/ai-system-design)
- [Agent Teams](/notebook/managing-agent-teams)
- [Agent Evaluation](/notebook/agent-evaluation)
- [Agent Experience (AX)](/notebook/agent-experience)
- [Agent-Readable Sites](/notebook/agent-readable-sites)
- [Mutual Legibility](/notebook/mutual-legibility)
- [The Bifurcated Web](/notebook/bifurcated-web)
- [Agent Self-Serve](/notebook/agent-self-serve)

## Connect

- [GitHub](https://github.com/katrinalaszlo)
- [LinkedIn](https://www.linkedin.com/in/katrinalaszlo/)
- [X](https://x.com/Katlaszlo)
- [DEV](https://dev.to/kat_laszlo)
- [Substack](https://itskatlaszlo.substack.com)
- [Schedule a call](https://cal.com/katrina-laszlo/30-minute-meeting)
- Email: katrina.j.laszlo@gmail.com